CALLING ALL SUPERHERO PARENTS
The Daily Sceptic does an incredible job of pulling together alternative perspectives from highly qualified professionals on the so called pandemic and all things related – the perspectives that are being routinely censored from the mainstream media.
In today’s edition there is an article by Dr. Elizabeth Evans Director of the U.K. Medical Freedom Alliance, drawing attention to a new advertising campaign from the NHS targeting 5-11 year olds, and being rolled out into Primary Schools where Pop-Up Clinics are being instigated.
See:
https://dailysceptic.org/2022/06/19/calling-all-superhero-kids-the-unethical-targeting-of-young-children-by-the-nhs-with-covid-19-vaccine-adverts
The advert is headed CALLING ALL SUPERHERO KIDS: COVID VACCINATIONS FOR 5-11 YEAR OLDS
Dr Evans draws attention to the fact that the marketing of medical products to children is in direct contravention of the Government’s own guidance around advertising medicines which states: “You must not… direct your advertising at children (under-16s).”
Not only that but this latest campaign by the NHS directly contravenes several specific well established Advertising Standards Agency (ASA) rules relating to advertising to children. Dr Evans writes:
‘The advert is for a medical intervention, yet it does not include any mention of potential risks associated with the COVID-19 injection, which may lead to an inappropriate and harmful medical intervention being accepted without fully informed consent. Although there is a link on the poster to an NHS page for parents of five to 11 year-olds, with more details about COVID-19 vaccine risks and benefits, this is unlikely to be accessed or understood by young children and will not be easily accessible if the poster has been printed out.
5.2 Marketing communications addressed to, targeted directly at or featuring children must not exploit their credulity, loyalty, vulnerability or lack of experience.
The headline “Calling All Superheroes”, with cartoon images of children dressed as superheroes, implies that children who don’t get the vaccine are not superheroes. This messaging is highly coercive and manipulative, exploiting children’s credulity, as they may not have the life-experience and maturity to understand this as a marketing technique and not to be taken literally.
5.2.1 Children must not be made to feel inferior or unpopular for not buying the advertised product.
5.2.2 Children must not be made to feel that they are lacking in courage, duty or loyalty if they do not buy or do not encourage others to buy a product.
The use of cartoon action figures and the reference to “Superheroes” is divisive and may lead to children who don’t get the vaccine feeling inferior or unpopular and to believe that they are lacking in courage, duty and loyalty. It may create peer group pressure on an individual child to accept a medical intervention and may lead to stigmatisation and bullying of unvaccinated children by vaccinated children.
5.2.3 It must be made easy for children to judge the size, characteristics and performance of advertised products and to distinguish between real-life situations and fantasy.
A COVID-19 vaccination is a medical intervention which comes with real and acknowledged risks that are not disclosed on the poster. The characterisation of people who have a COVID-19 vaccine as “Superheroes” undermines the process of making an informed choice to accept a medical treatment by encouraging a child to believe he or she is taking part in superhero game. Younger children may even believe they will become a superhero by having a COVID-19 vaccine because they cannot yet fully distinguish between real-life situations and fantasy.’
All I can say is Thank God there are some medical professional fighting for our kids. I strongly urge all parents to go to:
https://www.ukmedfreedom.org
And subscribe to be kept fully informed as to what is transpiring in the dystopia that is developing around our children and for articles such as this.
In today’s edition there is an article by Dr. Elizabeth Evans Director of the U.K. Medical Freedom Alliance, drawing attention to a new advertising campaign from the NHS targeting 5-11 year olds, and being rolled out into Primary Schools where Pop-Up Clinics are being instigated.
See:
https://dailysceptic.org/2022/06/19/calling-all-superhero-kids-the-unethical-targeting-of-young-children-by-the-nhs-with-covid-19-vaccine-adverts
The advert is headed CALLING ALL SUPERHERO KIDS: COVID VACCINATIONS FOR 5-11 YEAR OLDS
Dr Evans draws attention to the fact that the marketing of medical products to children is in direct contravention of the Government’s own guidance around advertising medicines which states: “You must not… direct your advertising at children (under-16s).”
Not only that but this latest campaign by the NHS directly contravenes several specific well established Advertising Standards Agency (ASA) rules relating to advertising to children. Dr Evans writes:
‘The advert is for a medical intervention, yet it does not include any mention of potential risks associated with the COVID-19 injection, which may lead to an inappropriate and harmful medical intervention being accepted without fully informed consent. Although there is a link on the poster to an NHS page for parents of five to 11 year-olds, with more details about COVID-19 vaccine risks and benefits, this is unlikely to be accessed or understood by young children and will not be easily accessible if the poster has been printed out.
5.2 Marketing communications addressed to, targeted directly at or featuring children must not exploit their credulity, loyalty, vulnerability or lack of experience.
The headline “Calling All Superheroes”, with cartoon images of children dressed as superheroes, implies that children who don’t get the vaccine are not superheroes. This messaging is highly coercive and manipulative, exploiting children’s credulity, as they may not have the life-experience and maturity to understand this as a marketing technique and not to be taken literally.
5.2.1 Children must not be made to feel inferior or unpopular for not buying the advertised product.
5.2.2 Children must not be made to feel that they are lacking in courage, duty or loyalty if they do not buy or do not encourage others to buy a product.
The use of cartoon action figures and the reference to “Superheroes” is divisive and may lead to children who don’t get the vaccine feeling inferior or unpopular and to believe that they are lacking in courage, duty and loyalty. It may create peer group pressure on an individual child to accept a medical intervention and may lead to stigmatisation and bullying of unvaccinated children by vaccinated children.
5.2.3 It must be made easy for children to judge the size, characteristics and performance of advertised products and to distinguish between real-life situations and fantasy.
A COVID-19 vaccination is a medical intervention which comes with real and acknowledged risks that are not disclosed on the poster. The characterisation of people who have a COVID-19 vaccine as “Superheroes” undermines the process of making an informed choice to accept a medical treatment by encouraging a child to believe he or she is taking part in superhero game. Younger children may even believe they will become a superhero by having a COVID-19 vaccine because they cannot yet fully distinguish between real-life situations and fantasy.’
All I can say is Thank God there are some medical professional fighting for our kids. I strongly urge all parents to go to:
https://www.ukmedfreedom.org
And subscribe to be kept fully informed as to what is transpiring in the dystopia that is developing around our children and for articles such as this.